tiktok has succeeded in giving a platform to real people - not the touched-up calvin klein commercial stereotypes, but people like you and i, who have traditionally been passed by media. we now see the effects of that: authenticity is the strongest, most powerful force in marketing yet and a revolution not seen since the dawn of the internet. we want to be a driving force behind that positive change by helping authentic companies and creators supercharge the use of ugc, and show that everyone is fantastic in their own unique way.
a world-class strategist that has worked with many of the world's largest consumer brands across all 6 (non-frozen) continents, pep has a passion for how people connect. the rare mix of pragmatist & optimist, zelf. is a product of he and videh's vision for a more authentic, inclusive world — as well as the actionable strategy for how to build that reality. "i love how ugc propels honest brands, giving rise to real people, with gen-z pushing us towards the authenticity that we all crave."
his true zelf.
videh is a technologist who has always been more interested in results than technology. at mit, he co-founded alfie with pepijn to create a more humane alternative to student loans. “i love how the creator economy both creates opportunities for brands to reach gen-z and for creators to make a living.”
his true zelf.
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