creatorsbrandsabout us

zelf. is the platform that puts creators & brands back on the same team.

“we want to be
a driving force behind
that positive
change...”

tiktok has succeeded in giving a platform to real people - not the touched-up calvin klein commercial stereotypes, but people like you and i, who have traditionally been passed by media. we now see the effects of that: authenticity is the strongest, most powerful force in marketing yet and a revolution not seen since the dawn of the internet. we want to be a driving force behind that positive change by helping authentic companies and creators supercharge the use of ugc, and show that everyone is fantastic in their own unique way.

· meet the founders

· meet the founders

· meet the founders

pep & videh collaborated in 2021 to form zelf.

pepijn van kesteren

co-founder

a world-class strategist that has worked with many of the world's largest consumer brands across all 6 (non-frozen) continents, pep has a passion for how people connect. the rare mix of pragmatist & optimist, zelf. is a product of he and videh's vision for a more authentic, inclusive world — as well as the actionable strategy for how to build that reality. "i love how ugc propels honest brands, giving rise to real people, with gen-z pushing us towards the authenticity that we all crave."

his true zelf.

  • loves pineapple (can eat a whole one in one go)
  • goes home every year to burning man's black rock city
  • has seen "the fifth element" over 40x

videh seksaria

co-founder

videh is a technologist who has always been more interested in results than technology. at mit, he co-founded alfie with pepijn to create a more humane alternative to student loans. “i love how the creator economy both creates opportunities for brands to reach gen-z and for creators to make a living.”

his true zelf.

  • has heard take me to church literally over 5,000x (worked in a lab w/ a phd student who would listen to it on repeat like everyday…)
  • firm believer that chicago pizza is better than nyc pizza (and both are better than neapolitan “pizza”)
  • attended 13 schools, the shortest for just 4 days


we believe in...

authenticity

collaboration

talent