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zelf - ugc on demand

July 14, 2023
UGC is dead. Long live CGC!
Pepijn van Kesteren
Authenticity thrives in Customer Generated Content (CGC), outdoing User Generated Content (UGC).
October 28, 2022
You, Me, and UGC?
Pepijn van Kesteren
Smaller, marketing-focused brands are leading the way on UGC. But everyone is getting on board.
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