Social is now video. Zelf watches all of it.
Vision AI for your social channels
Share of voice, sentiment, trends, alerts, everything listening does. And everything it never could: what people actually do on screen, across TikTok, YouTube, and Instagram. Every answer cited to the clip and second
Share of voice, sentiment, trends, alerts, everything listening does. And everything it never could: what people actually do on screen, across TikTok, YouTube, and Instagram. Every answer cited to the clip and second
Everyone else reads or listens. We watch.
1,817,745,406
VIDEOS PROCESSED · +19/SEC
1 · SEARCH18,421 VIDEOS
glow skincare routineALL CREATORS
2M
2.7M
ENRICHING ▸2.2M
3.3M
2.6M
2.4M
2.4M
1.5M
2.8M
383K
1.6M
1.5M
665K
3.5M
3.3M
2.8M
1.1M
1.1M
3,204CREATORS2.1MMENTIONS72%POSITIVE+31%WoW
2 · ONE VIDEO, ENRICHED0/32
FollowingFor You
+
128.9K
4,182
9,540
Share
♪
@maya.skincare
my everyday 4-step glow routine ✨ serum → cream → SPF #skincare #grwm #skintok
♪ original sound, maya.skincare
LIVE ENRICHMENT+28 MORE FIELDS
0:020:060:090:12
1ACTION
2HANDS
3TRANSCRIPT
4SENTIMENT
SECOND-BY-SECOND
00:02Faces camera, headband on
00:05Holds up the serum dropper
00:08Dabs serum on, still talking
3 · ANALYZINGGLOW+ · LIVE
OVERVIEWCOMPLAINT RISKCONVERSATION
WEEKLY DIGESTUPDATED 00:00
Layered routines are driving the category.
Most negative comments cluster around oxidization by hour 5 to 6.
Texture praise is high, but complaints spike after layering over SPF.
2,148
RELEVANT CLIPS
3.4
AVG PRODUCTS / CLIP
72%
POSITIVE SENTIMENT
+31%
CONVERSATION GROWTH
TOP COMPLAINT CLUSTERRISK +22%
Oxidizes by midday on combination skin
Recommendation: test thinner PM layer callout and shade-match guidance.
SENTIMENT SPLIT
Love · 72%Concern · 19%Dislike · 9%
LOUDEST COMMENTS
“Looks stunning at first, then separates.”124 mentions
“Too fragrant for sensitive skin.”89 mentions
“Finish is flawless under studio light.”211 mentions
LOVE VS DISLIKE BY TOPIC
Finish84 / 9
Wear time46 / 31
Shade match63 / 18
TOP STEP
Serum before moisturizer
TOP HOOK
“My 4-step glow routine”
TOP THEME
Layering & barrier repair
GENERATING REPORT PAGESZELF INSIGHTS · LIVE
TRUSTED BY TEAMS RUNNING VIDEO AT SCALE
PE FUNDS
PE FUNDS
Every video that matters. Watched.
Pick a brand, a topic, a category. Zelf watches everything social watches about it, start to finish, across TikTok, YouTube, and Instagram.
1.2M
842K
2.4M
318K
1.9M
76K
560K
3.1M
221K
988K
1.4M
405K1.2M842K2.4M318K1.9M76K560K3.1M221K988K1.4M405K405K1.4M988K221K3.1M560K76K1.9M318K2.4M842K1.2M405K1.4M988K221K3.1M560K76K1.9M318K2.4M842K1.2MTikTok
YouTube
Instagram
1.8B+
videos processed
7,500+
brands monitored
180,000+
search terms tracked daily
300M+
creator profiles indexed
What social watches, Zelf watches.
Every video that matters. Watched.
Pick a brand, a topic, a category. Zelf watches everything social watches about it, start to finish, across TikTok, YouTube, and Instagram.
1.2M842K2.4M318K1.9M76K560K3.1M221K988K1.4M405K1.2M842K2.4M318K1.9M76K560K3.1M221K988K1.4M405K405K1.4M988K221K3.1M560K76K1.9M318K2.4M842K1.2M405K1.4M988K221K3.1M560K76K1.9M318K2.4M842K1.2MTikTok
YouTube
Instagram
1.8B+
videos processed
7,500+
brands monitored
180,000+
search terms tracked daily
300M+
creator profiles indexed
What social watches, Zelf watches.
Turn millions of social media videos into crystal clear insights.
SEARCH143 results
oat milk latte
@nightowl.eats
0:12 · brand mention
@mara.k
0:08 · in-frame logo
@brewnotes
0:15 · spoken name
@cafe.notes
0:19 · on-screen text
SEARCH
Instantly find all videos
About any brand or topic.
INSIGHTSnet sentiment
+82%▲ POSITIVE
Taste82%
Texture61%
Value44%
Scent29%
INSIGHTS
Video-first AI
Turns videos into consumer insights.
SHARE OF VOICEQ3
38%
31%
22%
Your brand
Rival A
Rival B
▲ +12%vs last quarter
REPORTING
Clear data
On how your brand is doing vs competitors.
ENGAGEMENT QUEUE21 queued
@dewy.diaries
high intent · asked to buy
@morningglow
creator fit · 512K reach
@honestskin
question · needs answer
@glowcase
brand mention · 88K reach
SOCIAL SUITE
Engage with content
Find creators, and more.
Every number opens the
videos behind it.
Every number opens the
videos behind it.
zelf.DashboardCreator IntelChatRaw data
AdminGlow+ ⌄Sign out
THE CONSUMER PERSPECTIVE, IN FULL
Glow+ &
the conversation
the conversation
463
videos
Apr 6 to Jul 5
window
86%
positive
483
promoting
Tracking Glow+. Every chart and number here is clickable. Tap any of it to see the videos behind it.
OverviewSentiment & StanceThemesBrandsCreators & PersonasTrends
How each creator posture lands CROSSTAB
01 / 08LOUDEST COMPLAINT
1.1M NEGATIVE REACH
Sold-out scarcity
26 videos · 1.1M views of reach
WHY IT MATTERS
The complaint generating the most reach right now. Watch the narrative.
RiskWhat they flagSee videos
VIDEOS BEHIND THIS
Positive videos · 397
VideosComments
Positive▶ 268.3K
@glow.daily
Positive▶ 142.6K
@skinbymara
Promoting▶ 1.2M
@theglowedit
Positive▶ 88.4K
@dewy.diaries
Promoting▶ 512K
@morningglow
Positive▶ 76.9K
@honestskin
Positive▶ 329K
@glowcase
Promoting▶ 204K
@aftercareclub
‹ VIDEOS · WHY THIS VIDEO IS RELEVANT
268.3K views · 0:21
PositivePromoting
Likes
8.6K
Eng
9.1K
EMV
$9.3K
Posted
May 10
@glow.daily
trying the Glow+ water-fresh drops, my skin actually drank it in #glowplus #skinfirst
TRANSCRIPTION✓ checked against clip
“Okay so I just applied it and… this actually sinks in, it doesn't sit on top, that's the micro-bubble thing they keep talking about.”
RELEVANT PASSAGES
00:00Application begins on bare skin
00:06First reaction: “this actually sinks in”
00:11Explains the micro-bubble hydration
00:17Blending complete, finish shown
AI READ
Viewers trust the “sinks in” claim and ask where to buy.
• “Finally one that isn't sticky”
• Texture is the #1 wow factor
• A few ask about the price
SENTIMENT67
RESONANCE79
PUSHBACK11
WHAT'S IN THIS COUNT
Positive videos · 26 counted · 1 excluded
@glow.dailycounted
@skinbymaracounted
@thegloweditcounted
@paidpartnerEXCLUDEDLeft out: undisclosed paid ad, not organic
@morningglowcounted
Nothing is dropped silently. Every exclusion is logged with a reason.
METHODOLOGY
✓Every count links to its clips
✓Quotes verified against the video
✓Exclusions logged with a reason
✓On the page, updated continuously
Methodology
Every number here is clickable. Tap any of it to see the videos behind it.
01Click a claim on any board and the clips it was counted from open under it.
02Quotes are transcribed word for word and checked against the clip before anything ships.
03If something was left out of a count, the reason is written next to the finding.
04The methodology is on the page every time.
Everything traditional listening does...
Every job a social listening tool already does, run on what happens in the video instead of the caption under it.
01
Share of voice and conversation tracking
See who is really driving the conversation in your category. Themes, sentiment and share of voice tracked as they move, and who moved them.
02
Sentiment tracking
03
Competitor and portfolio tracking
04
Reputation management
05
Reporting
06
Community engagement
SHARE OF VOICE
Category conversation · 30 days
34%
GLOW+ SHARE
+6.2pt
QOQ SHIFT
7
BRANDS TRACKED
Glow+
34%+6%
Aurelia
22%+2%
Lumen
15%-3%
Dewy Lab
11%+1%
Hydra & Co
9%-1%
Others
9%—
CONVERSATION VOLUME · 30DILLUSTRATIVE
SENTIMENT TRACKING
Brand and product · 30 days
48.3M
TOTAL REACH
3.3M
ENGAGEMENTS
16.8K
COMMENTS
98%POSITIVE
WHAT THE CROWD LOVES
Aesthetic presentation
15.8M
Hosting as connection
9.5M
PUSHES BACK ON
Style over substance
2.7M
Overpriced boards
577K
SENTIMENT TRENDLoudest: “Presentation over taste” · 2.7M
Watch list · week over week
70 brands
23Accelerating
31Steady
16Cooling
BrandMomentumWoW12 mo trend
Aurelia
personal care
+65%
Lumen
personal care
+41%
Sable
beverage
+17%
Fen Tonic
beverage
-23%
Marisol
personal care
-52%
Open a brand for its trend, its top posts and its creators.
ILLUSTRATIVE
Glow+ · brand presenceRolling 12 weeks
34%
Share of voice
71%
Positive
1.2M
Posts
4.9M
Engagements
+6pt
Quarter on quarter
Glow+Category average
W1W4W8W12
NarrativeShareDirection
Texture and finish
Rising
Price against the shelf
Rising
Packaging complaints
Falling
Open any week to see the posts behind it.ILLUSTRATIVE
Glow+ analysis · board summaryLast 90 days
462
Creators
1.2M
Posts
64.5M
Views
56.7K
Comments
5M
Engagements
7.8%
Eng rate
ContentCommentsSentimentTrendsCompetitorsBy reach
Posts per week
W1W4W8W12
Export dataRe-run report
Scheduled: every Monday
Every number in the report opens the posts behind it.ILLUSTRATIVE
LOUDEST COMMENTS
Reply from the same place you listen — click one to open it.
"this looks more like a memorial than a grad party"
Negative44.7K · @gracelizclarkReply
"genuinely the easiest thing I have made all year"
Positive31.5K · @afterhourswithcindaReply
"wait where do you even buy the board though"
Question17.7K · @mara.kReply
... And everything it never could.
What only comes from watching the video itself, frame by frame, instead of reading the caption under it.
01
Consumer insights
How a product actually lands, market by market. We filter to the videos genuinely about it, then break down sentiment, personas, and what people love or dislike.
02
What people actually do on screen
03
Culture and hooks
04
Creator vetting and screening
05
Rising brand discovery
CONSUMER INSIGHTS
What people actually say
1.9M
MENTIONS
6
KEY THEMES
+31%
GROWTH
POSITIVECRITICAL
Hydration results
420K
Texture & feel
310K
Barrier repair
180K
Price vs value
150K
Fragrance
95K
SENTIMENT TRENDEmerging: Barrier repair +140%
Glow+ · on screen, one video00:00 to 00:18
Action track
Holds product
00:01
Applies to face
00:07
Label to camera
00:13
00:0000:0600:1200:18
Placement
In hand 9.4sOn the counter 5.1sOut of frame 3.5s
00:02
Expression read off the face: laughs, eyes closed.
00:05
Brand read off the label, not from the caption.
00:11
Second product enters the frame, unnamed in the caption.
00:16
Label held to camera long enough to read.
Every mark carries the second it came from.ILLUSTRATIVE
CULTURE & HOOKS
Hooks gaining momentum
+210%
TOP HOOK
18
FORMATS
3
RISING FAST
“I’ve seen this everywhere”
+210%
First 3 seconds reveal
+150%
POV: get ready with me
+90%
Dropper close-up ASMR
+64%
Before / after split
-18%
TRENDING FORMATUnboxing whisper · +180%ILLUSTRATIVE
CREATOR VETTING
Scored on what the clips actually show, not the follower count.
RMVetted
@rowan.mercer
Lifestyle · 200 posts read · 9 rules checked
No competitor brands in the last 90 daysPASS
No alcohol, tobacco or gambling contentPASS
Brand-safe language across all postsPASS
Discloses paid partnershipsFLAG
No unsafe categories on screenFLAG
FLAGGED CLIPS (2)
00:06FLAG
Paid partnership not disclosed
Post 0098 · 00:06 - 00:14
00:20FLAG
Competitor brand held to camera
Post 0142 · 00:20 - 00:28
Category discovery · ranked by momentum
2,049,957 read
BrandQoQ growth26 wk trendRiser
1
+425%
Rising
Marisol
skincare · independent
2
+341%
Rising
Aurelia
skincare · independent
3
+270%
Rising
Sable
beverage · group owned
4
+18%
Steady
Hydra & Co
skincare · group owned
5
-89%
Cooling
Fen Tonic
beverage · independent
A page for every brand surfaced.
ILLUSTRATIVE
The same intelligence, programmatic.
Put video intelligence inside your product: call the API, connect over MCP, or export the data into your stack.
Call the API from inside your own product.
Video goes in, structured data comes out: what is shown, said and done on screen.
READ THE DEVELOPER DOCS →Connect Zelf as a tool your agent can call.
It searches the index and answers with the clip and the second.
READ THE MCP DOCS →Send the data into the stack you already run.
CSV, Google Sheets or a webhook, on a schedule you set.
READ THE DEVELOPER DOCS →<detection-host>
COPY
Detect a brand
Annotate a match
Vet a creator
Search content
cURLPython
curl -X POST https://<detection-host>/v1/detections \
-H "x-api-key: $ZELF_KEY" \
-d '{ "rubric": { "targets": [ { "name": "Glow+",
"identifiers": ["the wordmark on the label",
"the amber dropper cap"] } ] },
"videos": ["https://www.youtube.com/watch?v=..."],
"mode": "consensus", "options": { "cost_cap_usd": 10 } }'
→ 201 · CREATED · RESPONSE
{
"job_id": "det_9f2c41ab",
"status": "queued",
"mode": "consensus"
}
REAL PATHS · x-api-key AUTH
<detection-host>
COPY
Detect a brand
Annotate a match
Vet a creator
Search content
cURLPython
curl -X POST https://<detection-host>/v1/detections \
-H "x-api-key: $ZELF_KEY" \
-d '{ "rubric": { "targets": [ { "name": "Glow+",
"identifiers": ["the wordmark on the label",
"the amber dropper cap"] } ] },
"videos": ["https://www.youtube.com/watch?v=..."],
"mode": "consensus", "options": { "cost_cap_usd": 10 } }'
→ 201 · CREATED · RESPONSE
{
"job_id": "det_9f2c41ab",
"status": "queued",
"mode": "consensus"
}
REAL PATHS · x-api-key AUTH
Agent session · Glow+Zelf MCP connected
Works inClaudeCursorChatGPTGeminiVS Code
Find the clips where people call the serum too expensive, and cite them.
Tool call
search_content(query: "too expensive", brand: "Glow+", window: "30d")
Cited result
00:14
She puts it back on the shelf and says the price out loud.
Open clip01:02
Compares it to the drugstore bottle in the same basket.
Open clip02:47
Asks the camera whether the refill is worth the price.
Open clip03:20
Reads the price off the box before putting it down.
Open clipEvery clip comes back cited to the second, with a link to the post it was read from.
Also on the same connection
list_commentssearch_creatorsstart_creator_vettingcontent_statisticslist_brands
The agent reads the video, not the caption under it.ILLUSTRATIVE
Glow+ analysis · scheduled exportEvery Monday 07:00
DestinationWhat goes outLast run
CSV
glow-plus-30d.csv
Posts, creators, comments and scores, one row per post
Mon 07:00Google Sheets
appended to a tab
The same fields, written straight into your sheet
Mon 07:00Webhook
NDJSON snapshot
One line per post, posted to your endpoint
Mon 07:02Warehouse
s3 or bigquery
Parquet, partitioned by week
Mon 07:05Fields in every destination
post_urlcreatorposted_atsentimentbrandtimestamp
First rows of the file
post_url,creator,posted_at,sentiment,brand,timestamp
/p/abc123,@creator_one,2026-08-04,positive,Glow+,00:14
/p/def456,@creator_two,2026-08-05,negative,Glow+,01:02
/p/ghi789,@creator_three,2026-08-06,question,Glow+,02:47
Download CSVSend nowNext run: Monday 07:00
Every row keeps the link back to the post it came from.ILLUSTRATIVE
Your brand is on camera right now. See what Zelf sees.
Your brand is on camera right now. See what Zelf sees.
Bring your brand to the demo. Leave with the read on your category.
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